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An SEO who does not blog about SEO. Why?

Friends, employees and clients ask me why I don’t blog about SEO. The easiest answer to that would be that the answer is a trade secret, but that’s also a cop-out.

I don’t blog about SEO because:

  1. I do SEO on a daily basis, it’s a grind.
  2. While SEO is very much my life, I have a life.
  3. I have non-compete, non-disclosure, and intellectual property agreements with most of my clients. I not only don’t kiss and tell, I can’t.
  4. Innovations and discoveries that I and my team come up with are for me and my clients. If I told the public about them, they would cease to be effective.
  5. While I am an SEO, I think of myself more as a provider of knowledge workers. I started my SEO business to do SEO, but my business has evolved to the point where I am a provider of SEO services to SEOs. I do not provide SEO services to the retail market, to the people that don’t know SEO, but to people in the industry already. I do not need to ‘wow’ anyone.
  6. Finally, the real trick to SEO is that there is no trick. The way to get a site to the top of the SERPs is for the site to deserve to be at the top of the SERPs. In the final equation, the site that gets to the top and stays at the top is the site that has the most quality hours put into it.

SEO is not an easy job. There are plenty of companies and people out there that will promise to get your site to rank #1 in all the Search Engines for your chosen terms, and will take your money in advance and never deliver; because they can’t deliver. There’s plenty of one-click software that will fit all your desires but none of your needs. We don’t provide any of that. What we do provide is knowledgable SEO workers that can elevate an ordinary site to an extraordinary site, at a price that can’t be beat.

This entry was posted on Thursday, September 14th, 2006 at 14:09 and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “An SEO who does not blog about SEO. Why?”

  1. Quinton Says:
    November 29th, 2006 at 07:11

    Is there any special techniques that can be used to optimize a wordpress blog on my server for SEO. One issue I see is no way to change the title tags on each page, where it seems to take the blog name for the home page.
    I have several hundred 600+ inbound links.
    I have pinged Technorati manually and used pingoat as well as pingomatic every time I add a new blog.
    There is plenty of content, about 30 articles.
    What else can I do? What else should I do to optimize my blog?

  2. Paul Edwards Says:
    May 15th, 2007 at 22:42

    Michael – I am a neighbor of yours in as much as my home is close to CdO. I am not into the Internet as much as you but I am intrigued by your Blog and the constant reference to SEO.
    Can you tell a layman what “SEO” means ?
    Regards – Paul E.

  3. michael Says:
    May 16th, 2007 at 04:42

    “SEO” stands for Search Engine Optimization. It is the artful science of getting web pages to appear high in search engine results for particular keyterms. The higher a page ranks in the search engines the more likely a person searching for that term will find the page.

    For instance, say you have a website where you sell wedding dresses, and you are ranked #1 at Google and at Yahoo for “wedding dresses”. A lot of people looking for wedding dresses would find your site and you’d made a lot of money.

    However, if your site was buried between #60 and #600 in the search results, few people looking for wedding dresses would visit your site, and you would not make a lot of money. That’s when you hire my company and we make you #1. That’s SEO.

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